Business Web Design Croydon 5 Primary Rules

The most important rule in business web design when you want to get a business website and web development for your business, is that your site should be easy to read. You should choose your text and background colours carefully. The right website for your business will mean increasing customers. The wrong one will do nothing for sales! You don’t want to use backgrounds that obscure your text or use colours that are hard on the eyes. Dark-coloured text on a light-coloured background is easier to read than light-coloured text on a dark background over any length of time. It crucial you make the right choice when it comes to business web design.

You don’t want to set your text size too small (difficult to read) or too large (it will look like your shouting at your visitors). All capitalised letters doesn’t look professional and lowers the overall tone of a

business web site design

Keep the alignment of your main text to the left, not cantered. Centre-aligned text is best used in headlines. You want your visitors to be comfortable with what they’re reading, and most text is left aligned.

All of your navigation links should be clear to your visitors. Graphic images, such as buttons or tabs, should be clearly labelled and easy to read. Your web graphic designer should select the colours, backgrounds, textures, and special effects on your web graphics very carefully. It’s more crucial that your navigational buttons and tabs be easy to read and understand than to have underiable “flashy” effects. Where possible, text links should be unique – they shouldn’t look the same as any other text in your pages.

Your visitors should be able to find what they are looking for in your site within three clicks. If not, they’re very likely to click off your site immediately no matter how good the business web design.

Your web site should be easy to find

How are your visitors finding you online? The myth, “If I build a site, they will come,” is still a commonly held belief among companies and organisations unaccustomed to the Internet. People won’t come to your web site unless you promote your website and full and correct SEO has been applied. Proper Internet marketing must be applied as the best

business web design

wont save your efforts if you don’t.

It’s best that you have your site optimised and promoted by an online marketing professional. Remember: some can build a great looking site, some can promote a site – seek a company who understands how to do both!

Web sites are promoted offline via the conventional advertising methods. Once you’ve created a web site, all of your company’s printed materials including business cards, letterhead, envelopes, invoices, etc. should have your URL(domain) printed on them.

Not only should your web site be easy to find, but your contact information should be obvious. People like to know that there’s a person/company behind the web site who can help them in the event that:

1. They need answers to questions which are not readily available on your web site;

2. Some element on your site isn’t working and end users need to be able to tell you about it.

By giving all relevant contact information (physical address, telephone numbers, fax numbers, and email address), you’re also creating a sense of security for your users. They can contact you in the way that makes them feel the most at ease.

Your web page layout and business web design should be consistent throughout the site – it may be acceptable to have a different layout for your index page however. If you’re in the main consistent, you project a professional image.

Your web site should be quick to download

Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page doesn’t fully download within 15 seconds. (Artists’ pages should have a warning at the top of their pages.) Even web sites that are marketed to high-end users need to consider download times. Ensure that your web designer fully optimises your page for speed and that you’re site is on ultra fast web hosting.

A good rule is not to add flashing, spinning things, animations, music or similar ‘cool’ effects. You may think that they look cool (and they may) the truth is – about 80% of your visitors either won’t or will have clicked off your site before it’s fully loaded as they are bored waiting!

Finally, before you consider the personal preferences of your web page design, you should consider all of the above rules FIRST and adapt your personal preferences accordingly. The attitude “I don’t like how it looks” should always be secondary to your web site’s function. Which is more important: creative expression/corporate image or running a successful business?

Take note of your web designers advice on such matters as not doing so could cost you sales, customers and even make the difference between having a successful business or failing miserably!