We have listened when we hear business people say things like:
“I only work locally, I don’t need to get a business website”
“I don’t need to get a business website because my customers find me by word of mouth…”
“Well gee, to get a business website when times are so hard would be kinda an expensive waste of money…”

Let’s look at the facts. Today 81% of people look online before purchasing products or services. Many people book tables for the best resturants, hair appointments and even doctors appointments on line. A lot of people find they suddenly need (insert product here) and instead of spending hours trailing around town the find the product they get on Google and:

They get a business website up in the searches then,

• Call them to see if they have the product
• Call or email a few places to find the best price, spec or availability of the said item or service
• Purchase the item on line
• Locate a business that did

Get a business website and print off map and directions! Can you see now that when you did not get a business website, you made a big mistake?

Today, it doesn’t matter what product or service your business provides you need a website and an on line presence or you are just leaving cash (and customers) by the way side. We have many examples of people who have been advised to get a site (but still felt that having one would be a waste of time) as they only trade locally, are a sole trader, (right now) have all the business that they needs etc. However, when they have taken the plunge and had a site built by us, they have all without exception agreed that this action has produced more profits and sales….

So are you ready to

Get a Business Website of your own?

The most important rule in business web design when you want to get a business website and web development for your business, is that your site should be easy to read. You should choose your text and background colours carefully. The right website for your business will mean increasing customers. The wrong one will do nothing for sales! You don’t want to use backgrounds that obscure your text or use colours that are hard on the eyes. Dark-coloured text on a light-coloured background is easier to read than light-coloured text on a dark background over any length of time. It crucial you make the right choice when it comes to business web design.

You don’t want to set your text size too small (difficult to read) or too large (it will look like your shouting at your visitors). All capitalised letters doesn’t look professional and lowers the overall tone of a

business web site design

.

Keep the alignment of your main text to the left, not cantered. Centre-aligned text is best used in headlines. You want your visitors to be comfortable with what they’re reading, and most text is left aligned.

All of your navigation links should be clear to your visitors. Graphic images, such as buttons or tabs, should be clearly labelled and easy to read. Your web graphic designer should select the colours, backgrounds, textures, and special effects on your web graphics very carefully. It’s more crucial that your navigational buttons and tabs be easy to read and understand than to have underiable “flashy” effects. Where possible, text links should be unique – they shouldn’t look the same as any other text in your pages.

Your visitors should be able to find what they are looking for in your site within three clicks. If not, they’re very likely to click off your site immediately no matter how good the business web design.

Your web site should be easy to find

How are your visitors finding you online? The myth, “If I build a site, they will come,” is still a commonly held belief among companies and organisations unaccustomed to the Internet. People won’t come to your web site unless you promote your website and full and correct SEO has been applied. Proper Internet marketing must be applied as the best

business web design

wont save your efforts if you don’t.

It’s best that you have your site optimised and promoted by an online marketing professional. Remember: some can build a great looking site, some can promote a site – seek a company who understands how to do both!

Web sites are promoted offline via the conventional advertising methods. Once you’ve created a web site, all of your company’s printed materials including business cards, letterhead, envelopes, invoices, etc. should have your URL(domain) printed on them.

Not only should your web site be easy to find, but your contact information should be obvious. People like to know that there’s a person/company behind the web site who can help them in the event that:

1. They need answers to questions which are not readily available on your web site;

2. Some element on your site isn’t working and end users need to be able to tell you about it.

By giving all relevant contact information (physical address, telephone numbers, fax numbers, and email address), you’re also creating a sense of security for your users. They can contact you in the way that makes them feel the most at ease.

Your web page layout and business web design should be consistent throughout the site – it may be acceptable to have a different layout for your index page however. If you’re in the main consistent, you project a professional image.

Your web site should be quick to download

Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page doesn’t fully download within 15 seconds. (Artists’ pages should have a warning at the top of their pages.) Even web sites that are marketed to high-end users need to consider download times. Ensure that your web designer fully optimises your page for speed and that you’re site is on ultra fast web hosting.

A good rule is not to add flashing, spinning things, animations, music or similar ‘cool’ effects. You may think that they look cool (and they may) the truth is – about 80% of your visitors either won’t or will have clicked off your site before it’s fully loaded as they are bored waiting!

Finally, before you consider the personal preferences of your web page design, you should consider all of the above rules FIRST and adapt your personal preferences accordingly. The attitude “I don’t like how it looks” should always be secondary to your web site’s function. Which is more important: creative expression/corporate image or running a successful business?

Take note of your web designers advice on such matters as not doing so could cost you sales, customers and even make the difference between having a successful business or failing miserably!

Business web design

should be taken seriously at the outset.

Traffic Generation

We can optimise your site for specific keywords and phrases so it’s ranked highly in the search engines and to promote 

traffic generation 

, whilst simultaneously building a powerful online presence through a wide variety of tools and online techniques that we have mastered. We take time to get to know your business, understanding not just what you do but also what you hope to achieve. It’s this personal approach that allows us to create an online marketing campaign that maximises your traffic generation results whilst working (and sticking to) your agreed budget.

Online marketing can be an attractive way of achieving results and added sales. Think of it this way, it’s as critical to a website to generate traffic as fuel and an MOT is to a car. You don’t purchase a car and expect it to work without fuel of the odd oil change do you? But what are the options and how can your business make the most of the them? We have a huge variety of options open to you, some may be suitable to your business and some may not. We will be able to advise you on the most effective way forward for your particular website traffic generation needs, business and goals. Simply call us for a chat to determine what we would advocate in your circumstances. We tailor everything in favour of our clients as we understand that you’re unique and so is your business.

For more information on any of our services, please give us a call on 0844 880 2999 local rate call or contact us via our Help Desk.

It’s rarely enough to just build a website and put it online, forgetting about it. While this at any rate provides an online presence for your business if you would like to be highly ranked and make regular sales from your website, then Search Engine Optimisation is a must! Through Search Engine Optimisation your site will get organically ranked on search results pages for phrases relevant to your business and industry. For instance, if you advise businesses in Croydon, you’ll prefer to be on the first page of Google (with high website ranking)for the term ‘Business Advice Croydon’. Getting on page 1000 for that search term is unlikely to cut it. After all, how many people are going to wade through 1000 pages to find you? Once ranked for a key phrase (or phrases) your website will start getting the visits and traffic that you want, without this costing you a penny unlike you being forced to continually pour money into Pay-Per-Click campaigns to gain website ranking. Statistically, 70% of all web users will click on a link on the ‘free’ organically ranked listings, making Search Engine Optimisation a more than critical and ongoing component of your online marketing plan for your business website.

Our Service: Website Ranking

Does all this sounds too technical or complicated to you, that’s probably because it is! However, it’s what we do for clients day in and day out. You could be running your business and letting us worry about this kind of details for you! We have various ongoing low cost SEO promotion packages on offer, as well as one off SEO booster packages for when your in a hurry to get highly ranked or wish to boost sales fast. Let us take care of your search engine optimisation and traffic generation for your website. Contact us via email or call us on 0844 880 2999 and we’ll take a good look at your specific business needs and suggest the best course of action for your business.

Website ranking is an important factor in your business doing well.

Croydon Web Design feels that every business from Sole Trader to large National Company needs a business website. If you think that you don’t or you are having issues with your current site or designers than you have just arrived at the right place. Read more on site to learn why you need an Internet presence or call us for free advice. After all, your competition probably already has a website! We can also take over your existing site and convert it to a CMS for you, so you will be able to update each and every page of your site yourself. You do not need to know anything about HTML coding, have any experience to use a CMS. If you know can use Word and send an email then you will be able to use a Content Management System to update your pages, anytime from any PC. Alternatively, we can do everything for you! We can also promote your site, place you on Ultra fast UK web hosting, set up a newsletter for your client base and even write your content for you at get business web site,

Croydon web design

.

We can supply high quality low cost start-up business website, site makeovers, search engine optimisation and traffic generation services for business of all types and sizes being the obvious choice for Croydon web design.

For

Cyoydon Web Design

, simply get in touch.